Consumer and Organisation Markets

Consumer and Organisation Markets Define business markets and explain how the business markets differ from consumer markets. Give relevant examples to support your answer.A business market is one consisting of individuals and organisations purchasing products and services for use in production of further goods and service for sale, lease or rental at a profit. In general a market is:"The set of all actual and potential buyers of a product or service. Buyers often share a particular demand or need which can be satisfied through exchanges or relationships." - Kotler.Consumer markets, on the other hand, consist of individuals and households that purchase services and goods for their own personal use or satisfaction, Consumers vary in age, gender, income, education and taste. For example: I may prefer to buy local milk for myself and my family, but my neighbour may buy Italian milk just for herself.One way of differentiating between these two markets is to ask whether or not the purchase represents the final purchase? Wi ll the product be consumed? Is the product being purchased for personal satisfaction?Business markets tend to have a relatively small number of purchasers.Market Square, EnniscorthyThere may be hundreds or thousands of manufacturers, which is a small amount in relation to the number of consumers. The relatively small number of purchasers to be reached, may therefore enable direct personal sales visits by sales representatives and be a major way of promoting sales.Consumer markets tend to have a relatively large number of purchasers. Millions of consumers may be interested in a particular product or service and consequently marketers will rely heavily on the media (e.g.: television, newspapers, radio) to promote services or products to a large number of people at once.High value purchases are widely evident in business markets. For example, Pizza Hut will order enough cheese...

Free Essays on Mr

I remember it like it was yesterday. It’s 1990. My dad and I are riding in his car. We are on our way to buy groceries at the local Safeway. I am going through this phase, where I am trying to notice things. So, when we pull up to the next stoplight, I start trying to notice the guy on the motorcycle next to us. He apparently doesn’t want to be noticed; especially by a peculiar nine year old, staring at him through the passenger window of a minivan. â€Å"What are you looking at?† he sneers at me. I turn around fast, and face the dashboard. â€Å"Did he say something to you?,† my dad asks, â€Å"What did he say to you?† â€Å"Nothing uhhh..he didn’t say anything. It’s fine. Look green light,† I hurriedly reply. â€Å"Tell me what he said. What did he say to you?,† my dad grills me on. I stay silent. I think if I tell him what he said, he will get out of the car and kick his ass, which scares me and comforts me too. You know how those savvy realtors tell us to bake a cake when potential buyers come to see a house up for sale. I remember as a child when my parents were trying to sell our house; and as potential buyers were perusing the rooms looking at my dad’s bang-up ceiling paint job, my mom was grilling onions on the kitchen stove. As a child, this was the type of thing I lived through; I was accustomed to it. When my father ventured out in his long white Afghani robe, I thought the stares he took in were something of bigoted public gawk. The problem being on the other end, not ours. In a country like the US, where the norm is this celebrated melting pot of great cultures and traditions coming together, my parents were the salad. They wanted to subside in this soup as a salad; perhaps maybe as a head of romaine or as a seasoned crouton. Not wanting to mix, but to keep their own unique flavor. Not till as a recent teenager did I find this at all curious. When I stumbled the blocks, so to speak, and saw upon the... Free Essays on Mr Free Essays on Mr I remember it like it was yesterday. It’s 1990. My dad and I are riding in his car. We are on our way to buy groceries at the local Safeway. I am going through this phase, where I am trying to notice things. So, when we pull up to the next stoplight, I start trying to notice the guy on the motorcycle next to us. He apparently doesn’t want to be noticed; especially by a peculiar nine year old, staring at him through the passenger window of a minivan. â€Å"What are you looking at?† he sneers at me. I turn around fast, and face the dashboard. â€Å"Did he say something to you?,† my dad asks, â€Å"What did he say to you?† â€Å"Nothing uhhh..he didn’t say anything. It’s fine. Look green light,† I hurriedly reply. â€Å"Tell me what he said. What did he say to you?,† my dad grills me on. I stay silent. I think if I tell him what he said, he will get out of the car and kick his ass, which scares me and comforts me too. You know how those savvy realtors tell us to bake a cake when potential buyers come to see a house up for sale. I remember as a child when my parents were trying to sell our house; and as potential buyers were perusing the rooms looking at my dad’s bang-up ceiling paint job, my mom was grilling onions on the kitchen stove. As a child, this was the type of thing I lived through; I was accustomed to it. When my father ventured out in his long white Afghani robe, I thought the stares he took in were something of bigoted public gawk. The problem being on the other end, not ours. In a country like the US, where the norm is this celebrated melting pot of great cultures and traditions coming together, my parents were the salad. They wanted to subside in this soup as a salad; perhaps maybe as a head of romaine or as a seasoned crouton. Not wanting to mix, but to keep their own unique flavor. Not till as a recent teenager did I find this at all curious. When I stumbled the blocks, so to speak, and saw upon the...

LEGO From The Beginning Essay Example | Topics and Well Written Essays - 1750 words

LEGO From The Beginning - Essay Example   This has been a silent trait of this firm. The well-maintained relationship and the support close all the inevitable people, like consumers, customers, business partners and all stakeholders was successfully extended to a more advanced level during this year. Looking at LEGO’s dedication, it will not be an understatement that this work and their motives will always mark their presence in the coming years. In 2007, the LEGO Group has covered the four years period out of its seven-year strategy. This was a very effective move with the motive, which is kind of acquired so far, that is to bring a complete change to the entire market and business scenario while developing LEGO as the best brand exhibiting their commitment towards creative building and playing the key role in providing effective learning techniques through play. As per their strategy, various aspects of processing, procedures, structure, and relations to stakeholders will undergo a primary change during the years 2004-10 (Annual Report, 2007). The prime objectives for all the stakeholder groups were well defined by the group in the year 2006 (Annual Report, 2007). These have been further intensely developed in the year 2007. The rigorous balanced approach to different stakeholder groups will certainly provide a significant platform for the future operations of this group.